Gillette Shaves Last Claims From False Ad Action

Law360, Washington (September 13, 2011, 1:12 PM EDT) -- A California federal judge on Thursday once again threw out a proposed class action accusing Procter & Gamble Co. division Gillette of deceptively advertising its Fusion Power razor system as superior in performance to a lower-cost version.

In May, U.S. District Judge Irma E. Gonzalez tossed the case, saying the named plaintiff, Ryan Edmundson, had failed to prove that he relied on Gillette's allegedly false advertising claims when he purchased Fusion Power cartridges — a four-pack of which cost about 20 percent more than a four-pack...
To view the full article, register now.

Documents

Related

Sections

Case Information

Case Title

Edmundson v. The Procter & Gamble Company


Case Number

3:10-cv-02256

Court

California Southern

Nature of Suit

Fraud or Truth-In-Lending

Judge

Irma E. Gonzalez

Date Filed

November 2, 2010

Law Firms

Companies

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.