Borders IP Asset Sale Brings In $15.8M
The portfolio included various trademarks, Internet domain names and the Borders.com website, as well as the trade names Borders, Waldenbooks and Brentano's. Ten bidders participated in the auction, which included more than 50 rounds of bidding, according to Hilco Trading LLC unit Hilco Streambank, which oversaw the asset sale.
“The participants clearly recognized the significant strategic value in the...
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