Bear Naked Hit With Class Action Over 'Natural' Labels

Law360, New York (September 23, 2011, 9:19 PM EDT) -- Healthy food maker Bear Naked Inc. was hit with a putative class action Wednesday in California federal court accusing the company of misleading consumers by labeling products with synthetic ingredients as "100 percent pure and natural."

Kellogg Co. subsidiary Bear Naked, which makes a line of granolas, granola bars, cereals, trail mixes and cookies, allegedly labeled products as completely natural despite containing potassium carbonate, glycerin and lecithin, which are all recognized synthetic chemicals or ingredients under federal regulations, according to the complaint.

"In light of the...
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Case Information

Case Title

Thurston et al v. Bear Naked, Inc.

Case Number



California Northern

Nature of Suit

Other Statutory Actions


Laurel Beeler

Date Filed

September 21, 2011


UK Financial Services

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