Naked Juice Squeezed By Suit Over All-Natural Claims

Law360, New York (September 28, 2011, 10:59 PM EDT) -- Juice-maker Naked Juice Co. and corporate parent PepsiCo Inc. were hit with a putative class action Tuesday in California federal court by a woman who claims the company misled customers to believe their products contain 100 percent natural ingredients.

Naked Juice promotes its products as containing no genetically modified organisms and being “all natural,” 100 percent juice and 100 percent fruit, and the company also boasts that its juices contain “the freshest, purest stuff in the world,” according to the complaint.

But some Naked Juice beverages...
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