General Mills Faces Class Action Over Kix 'All-Natural' Ads

Law360, New York (November 1, 2011, 3:36 PM EDT) -- General Mills Inc. was hit Friday with a class action in California court that accused the cereal maker of using genetically modified corn in its Kix cereals while falsely advertising the cereals as being made with all-natural corn and honey.

General Mills' Original Kix Crispy Corn Puffs and Honey Kix Crispy Corn Puffs are advertised as "made with simple, good-for-you ingredients like all-natural whole grain corn," and often coupled with the slogan "Kid Tested, Mother Approved," according to plaintiff Kira Lewis.  The "all-natural" claim is central...
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