Lassie Rights Owner Sues JG Wentworth Over Ad

Law360, New York (November 22, 2011, 3:40 PM EST) -- Classic Media LLC, which owns the copyrights for the fictional canine heroine Lassie, sued J.G. Wentworth LLC and its advertising agency on Friday over an ad featuring a collie that saves a family by finding the financial services company's products.

In a complaint filed in New York federal court, Classic Media claims that the commercial, which first appeared on television in March 2010, is copied from and is a derivative work based on the company's copyrights for Lassie. The suit seeks damages of no less than...
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