Bayer WeightSmart Class Gets Nod In False Ad Fight

Law360, Chicago (November 28, 2011, 2:29 PM EST) -- A consumer suing Bayer Corp. and Bayer Healthcare LLC in New Jersey for alleged false advertising of the metabolism-boosting benefits of their One-A-Day WeightSmart vitamins won his bid last week for certification of a class of people who bought the products in Florida.

U.S. District Judge Jose L. Linares granted Gabriel Joseph Carrera's motion Nov. 22, greenlighting the suit, which accuses Bayer of falsely claiming that its vitamins enhance users' metabolism, to move forward as a statewide class action after denying Carrera's bid for a certification...
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