Facebook Takes Responsibility For Merck Mix-Up

Law360, New York (November 28, 2011, 5:16 PM EST) -- Facebook Inc. apologized Monday for the confusion involving the Internet address for Merck KGaA's profile page that led the German drugmaker to take the social network to court over claims that the site linked to unaffiliated American rival Merck & Co. Inc.

In response to the New York state court filing, Facebook blamed an "administrative error" for the transfer of www.facebook.com/merck — a so-called vanity URL, or shortened Web address for which Merck KGaA said it had entered into an agreement with Facebook to use —...
To view the full article, register now.