Case Study: Starbucks V. Wolfe's

Law360, New York (January 13, 2012, 12:47 PM EST) -- Stating that the anti-dilution law should be used as “a scalpel, not a battle axe,” U.S. District Judge Laura Taylor Swain of the Southern District of New York once again found that Starbucks Corp. failed to prove that the famous "Starbucks" trademark was likely to be diluted by the use of the marks "Charbucks Blend," "Mr. Charbucks" and "Mister Charbucks" on dark roasted coffee. In her Dec. 23, 2011, opinion, she ordered that judgment be entered in favor of the defendant, Wolfe’s Borough Coffee Inc., and...
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