Running Social Media Contests: How The Rules Stack Up

Law360, New York (January 24, 2012, 1:01 PM EST) -- Online promotions are as popular as ever, and given that two-thirds of American adults now use some type of social media platform, we decided to take a broad, comparative look at the promotions guidelines of three major social networks — Facebook, Google+ and Twitter — to give a sense of how these guidelines stack up.

A social network’s terms and conditions governing promotions are typically a mix of rules, restrictions and best-practices suggestions that can be difficult to navigate. Equally tough to digest are the dozens...
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