Why Competition Fails In The Online Advertising Market

Law360, New York (February 15, 2012, 1:47 PM EST) -- People are often confused about why action is needed against Google Inc. for violations of competition policy.

Users of the service may think its search engine is wonderful. Gmail is a breeze to use. Google Maps helps them find the nearest cafe. YouTube delivers hilarious videos of children and dogs. And since it’s all free, who could be getting hurt from Google’s actions? Why would any kind of investigation into competition policy be needed for a free service?

But precisely because the service is free, that...
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