SoBe's 'All Natural' Labels Are False, Customers Say

Law360, New York (February 24, 2012, 7:25 PM EST) -- South Beach Beverage Co., maker of SoBe drinks, and its parent PepsiCo Inc. were hit Tuesday in California federal court with a putative class action alleging they falsely claim that SoBe's 0 Calories Lifewater drinks are "all natural."

Charles Hairston, who says he has bought SoBe beverages regularly for four years, alleges the company claims on its packaging and website that its 0 Calories Lifewater drinks are “all natural,” but in fact they contain unnaturally processed, synthetic and other artificial ingredients.

SoBe has made the false...
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Case Information

Case Title

Charles Hairston v. South Beach Beverage Company Inc et al

Case Number



California Central

Nature of Suit

Other Statutory Actions


John F. Walter

Date Filed

February 21, 2012

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