Linsanity: The Trademark

Law360, New York (February 22, 2012, 4:38 PM EST) -- On the heels of recent attempts to trademark a celebrity baby name comes the story of an attempt to obtain trademark protection for the name of a sports celebrity. Well, a variation of a sports celebrity’s name. This time, several trademark applications have been filed for the mark "Linsanity" — as in the current craze caused by Jeremy Lin, a player for the New York Knicks who is taking the sports world (and, arguably, the world) by storm.

Lin, who had been a familiar face on...
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