Stars To Triumph In Blue Ivy, Linsanity Trademark Battles

Law360, New York (February 24, 2012, 6:42 PM EST) -- The media frenzy over the birth of a baby daughter to musicians Beyonce and Jay-Z and the breakout success of basketball star Jeremy Lin has inspired several savvy fans to file trademark applications to capitalize on names associated with the stars, but attorneys say it's unlikely anyone but the celebrities themselves will secure the marks.

The U.S. Patent and Trademark Office has received multiple applications for phrases that include “Blue Ivy,” the name of the superstar infant, and “Linsanity,” the term for the phenomenon surrounding the...
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