Martha Stewart Says Macy's Contract Allows JC Penney Deal

Law360, New York (March 7, 2012, 7:39 PM EST) -- Martha Stewart Living Omnimedia Inc. continued to defend its planned merchandising deal with J.C. Penney Co. Inc., arguing Wednesday that the terms of its licensing agreement with Macy's Inc. did not prohibit the brand from working with other retailers.

In responding to Macy’s Feb. 14 amended complaint in New York state court, MSLO reiterated that nothing in its merchandising agreement with Macy’s precluded it from working with J.C. Penney in an upcoming distribution deal through which the rival department store will sell MSLO-branded merchandise.

“Macy’s simply...
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