The Latest In Anti-Spam — Balsam V. Trancos

Law360, New York (March 20, 2012, 1:08 PM EDT) -- The California appellate court’s decision in Balsam v. Trancos Inc. requires marketers nationwide using commercial email advertisements to include in the "from" line of each email a domain name that is registered to the sender and can be determined by performing a WHOIS lookup, or the name of the sender or marketer on whose behalf the email was sent.

Therefore, under this ruling, marketers — and the companies they hire, including affiliate networks — can no longer send commercial email that contains both a generic "from"...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.