The Latest In Anti-Spam — Balsam V. Trancos

Law360, New York (March 20, 2012, 1:08 PM EDT) -- The California appellate court’s decision in Balsam v. Trancos Inc. requires marketers nationwide using commercial email advertisements to include in the "from" line of each email a domain name that is registered to the sender and can be determined by performing a WHOIS lookup, or the name of the sender or marketer on whose behalf the email was sent.

Therefore, under this ruling, marketers — and the companies they hire, including affiliate networks — can no longer send commercial email that contains both a generic "from"...
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