L'Oreal Product Makes Bad Hair Day Permanent, Suit Claims

Law360, New York (April 3, 2012, 3:32 PM EDT) -- Consumers who used a L'Oreal USA Inc. treatment hoping to subdue frizzy hair instead found themselves losing clumps of it, and the company continues to sell the product despite users' complaints, according to a putative class action filed Thursday in California.

L'Oreal markets its Garnier Fructis Sleek & Shine Blow Dry Perfector as leaving hair “silky-smooth” and “frizz-resistant,” according to a complaint filed in Los Angeles court. But users of the product have suffered irreversible hair breakage and loss, at worst, or have seen their hair...
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