FTC's Rosch Bashes $11.5M No-Fault Deceptive Ad Deal

Law360, New York (April 6, 2012, 8:32 PM EDT) -- Breaking from the agency's official view, Federal Trade Commissioner J. Thomas Rosch cautioned a New Jersey federal judge against approving the agency's $11.5 million no-fault deceptive marketing settlement with Circa Direct LLC without carefully considering the merits of the pact, in a March 21 letter docketed Tuesday.

Rosch attacked the FTC for making a "one size fits all" argument that favored the agency's judgment over the reasonableness of allowing the acai berry-based diet supplement maker to neither admit nor deny liability while shelling out damages. This...
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Case Information

Case Title

FEDERAL TRADE COMMISSION v. CIRCA DIRECT LLC et al


Case Number

1:11-cv-02172

Court

New Jersey

Nature of Suit

Other Statutory Actions

Judge

Renee Marie Bumb

Date Filed

April 18, 2011

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