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AA Joins Trademark Battle Against Google

Law360 (August 17, 2007, 12:00 AM EDT) -- American Airlines Inc. has become the latest company to take umbrage over Google's sponsored links, filing a trademark infringement suit and accusing the leading search engine of helping third parties mislead consumers.

The Texas-based airline filed a lawsuit alleging trademark infringement against Google Thursday in the U.S. District Court for the Northern District of Texas. The suit seeks an injunction, restitution and trebled damages.

The bid against Google's sponsored links comes as Google is fighting a suit from American Blind & Wallpaper Factory Inc. over the...
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