Takeaways From Rosetta Stone V. Google

Law360, New York (April 23, 2012, 2:06 PM EDT) -- Brand owners and Internet advertisers, take note. The recent Rosetta Stone Ltd. v. Google decision revives Rosetta Stone’s claim of trademark infringement and dilution against Google based on the use of trademarked keywords that generate online advertisements. Below is a brief overview of this decision.

Rosetta Stone sued Google in the Eastern District of Virginia for direct, contributory and vicarious trademark infringement, trademark dilution, and unjust enrichment. The case centered on Google’s liability for allowing third parties to use Rosetta Stone’s trademarks to generate ads and...
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