To Pin Or Not To Pin … That Is The Question

Law360, New York (May 7, 2012, 1:46 PM EDT) -- Millions of people have flocked to in the latest craze of social media sites. And it is not just individual users taking an interest — businesses are also finding significant value in using this virtual billboard to promote their brands.

Although not designed to be a business tool, retailers and businesses — especially those with a visual appeal — are flocking to the site and setting up “pinboards” to promote their brands. Whole Foods, the Cooking Channel, Pottery Barn Kids and the Humane Society of...
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