Pepsi Exits False Ad Suit Over SoBe 'All Natural' Labels

Law360, New York (May 18, 2012, 10:01 PM EDT) -- South Beach Beverage Co. Inc., maker of SoBe drinks, and its parent PepsiCo Inc. on Friday won the dismissal of a California putative class action alleging they falsely claim that SoBe's 0 Calories Lifewater drinks are "all natural."

Finding the plaintiff's claims were preempted by federal law, U.S. District Judge John F. Walter dismissed with prejudice a suit alleging that SoBe claims on its packaging and website that its 0 Calories Lifewater drinks are “all natural,” but in fact they contain unnaturally processed, synthetic and other...
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Case Information

Case Title

Charles Hairston v. South Beach Beverage Company Inc et al

Case Number



California Central

Nature of Suit

Other Statutory Actions


John F. Walter

Date Filed

February 21, 2012

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Government Agencies

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