NJ Suit Says Kix 'All-Natural' Claim Is Fraudulent

Law360, New York (June 15, 2012, 7:11 PM EDT) -- Kix may be kid-tested and mother-approved, but General Mills Inc.'s claim that the breakfast cereal is "all natural" is hogwash, according a consumer fraud class action a California woman brought against the international food giant in New Jersey federal court Wednesday.

In a putative class action filed in New Jersey federal court, Mindi Levins Pfeifer accused General Mills of false advertising, fraud and federal consumer protection violations by claiming its Kix cereal is all natural when, in fact, it is made from genetically modified corn plants....
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Case Information

Case Title

PFEIFER v. GENERAL MILLS, INC. et al


Case Number

2:12-cv-03567

Court

New Jersey

Nature of Suit

Other Fraud

Judge

Kevin McNulty

Date Filed

June 13, 2012

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UK Financial Services

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