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Expert Analysis

Is Google The Victim Of Genericide?

Law360, New York (July 13, 2012, 1:35 PM EDT) -- Genericide. While the word might conjure up images of shadowy plots and midnight coups or sounds like it might be thrown around casually on "Game of Thrones," luckily genericide does not involve the death of any person. Unluckily, if you're a trademark owner, it does involve the death of your trademark. Many people don't realize that, much like video killed the radio star, popularity and ubiquity can kill a trademark. A trademark owner must be ever on guard against the Looming Specter of Genericide (LSG, for short).[1]...

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