Publicis Scoops Up Top Ad Agency BBH

Law360, New York (July 5, 2012, 2:01 PM EDT) -- Advertising giant Publicis Groupe SA rounded out its stake in fellow agency Bartle Bogle Hegarty to assume full ownership in a deal that will infuse BBH with the resources it needs to speed up global growth, the pair said Thursday.

Publicis had held a 49 percent interest in BBH since 2002. The French company bought the remaining share of the 30-year-old agency from founders Nigel Bogle and John Hegarty along with their partners. Financial terms of the deal were not disclosed.

After the transaction, BBH, heavily...
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