Royal Shakespeare Co. Wins EU Trademark Battle

Law360, New York (July 6, 2012, 12:24 PM EDT) -- A European Union court said Friday that an Austrian beverage manufacturer didn't have a valid claim to the mark “Royal Shakespeare,” upholding a trademark office ruling that the drinkmaker was trying to exploit the reputation of the famous British theater company.

The General Court of the European Union ruled that the Office for Harmonization in the Internal Market had been right to invalidate Jackson International Trading Co.'s trademark in 2009, when the office said there was “strong likelihood” that the mark would take “unfair advantage” of...
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