P&G Can't Duck Crest False Labeling Claims

Law360, New York (July 12, 2012, 4:03 PM EDT) -- Procter & Gamble Co. cannot dodge claims that it falsely labeled Crest Sensitivity treatment and protection toothpaste, a New Jersey federal judge ruled Tuesday after finding the proposed class action meets the standards set by federal statute.

U.S. District Judge Jose L. Linares rejected the manufacturing giant's argument that the false labeling suit, brought by Bergen County resident Edward Rossi, failed to meet the $5 million amount-in-controversy minimum set by the Class Action Fairness Act.

Rossi claimed the labeling “tricks purchasers into paying a 75% price...
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