'Charbucks' Doesn't Harm Starbucks Brand, 2nd Circ. Told

Law360, New York (July 24, 2012, 2:06 PM EDT) -- Wolfe's Borough Coffee Inc. urged the Second Circuit on Friday to affirm its win in a trademark dilution fight with Starbucks Corp. over Wolfe's "Charbucks" coffee blend, arguing that the companies' marks are only minimally similar and that survey evidence Starbucks offered was "fatally flawed."

Wolfe's 45-page appellate brief said Starbucks' claim that the lower court dropped the ball by conflating factors under the Trademark Dilution Revision Act was nothing but a "straw man," and what the coffee giant really wanted was for the court to...
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