Mobile Marketing Class Actions 2.0: Novel TCPA Claims

Law360, New York (August 8, 2012, 1:27 PM EDT) -- Never let it be said that plaintiffs’ lawyers are not an enterprising lot. The old adage that you can’t get blood from a stone continues to apply, but not evidently to plaintiffs’ lawyers. They continue to push the envelope and attempt to transform minor, everyday inconveniences into multimillion-dollar class actions.

Despite the fact that the Telephone Consumer Protection Act — a law passed in 1991 to curb abusive telemarketing practices (e.g., robocalling) — does not address many recent technological advances, including mobile (SMS) marketing via text...
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