Unilever Faces Hair Loss Class Action Over Suave Product

Law360, New York (August 3, 2012, 2:57 PM EDT) -- A pair of disgruntled consumers lodged a putative class action in Illinois federal court Wednesday against Unilever PLC over one of its Suave brand hair care products, claiming the company misled consumers regarding a treatment that they say causes unwanted significant hair loss upon use.

Lead plaintiffs Sidney Reid and Angel Lake said they purchased Unilever's Suave Professionals Keratin Infusion 30 Day Smoothing Kit to help control the curl and frizz in their hair. Shortly after using the product for the first time, however, their hair...
To view the full article, register now.




Case Information

Case Title

Reid et al v. Unilever United States, Inc.

Case Number



Illinois Northern

Nature of Suit

190(Contract: Other)


Honorable Ruben Castillo

Date Filed

August 1, 2012

Law Firms


UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.