Vertrue Gets OK For $39M Neverblue Sale To GWM

Law360, New York (August 21, 2012, 2:35 PM EDT) -- A New York bankruptcy judge on Tuesday greenlighted private equity-held direct marketer Vertrue LLC's sale of its lead-generation business Neverblue Communications Inc. to stalking horse bidder GWM Holdings Inc. for $39.2 million.

U.S. Bankruptcy Judge Martin Glenn approved the sale to the GlobalWide Media Inc. affiliate, which beat out another company's $38.9 million bid in an hours-long July 31 auction, after an attorney for the debtors said there were no objections to the sale and explained the process that went into determining the winning bidder....
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