General Mills Faces More Claims In Nature Valley Ad Suit

Law360, Los Angeles (August 21, 2012, 10:38 PM EDT) -- A class action accusing General Mills Inc. of deceptively labeling its Nature Valley food products as “all natural” was expanded Tuesday to allege violations of California's Consumers Legal Remedies Act.

The suit targets several of General Mills' most popular granola bars, including Nature Valley Chewy Trail Mix Granola Bars, Sweet & Salty Nut Granola Bars and Granola Thins. General Mills uses labeling that suggests the granola bars are made of natural ingredients but the products are highly processes and contain sugar substitutes like high fructose corn...
To view the full article, register now.




Case Information

Case Title

Janney et al v. General Mills

Case Number



California Northern

Nature of Suit

Other Statutory Actions


William H. Orrick

Date Filed

July 26, 2012

Law Firms


UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.