Personal Jurisdiction And National Internet Marketing

Law360, New York (August 23, 2012, 3:15 PM EDT) -- Today, virtually every company has some form of Web presence, and developing cutting-edge methods for interacting with potential customers may mean the difference between success and failure in the modern business world. In doing so, companies must carefully consider the potential consequences of increased connectivity with customers around the country, as the allure of offering a more interactive Internet experience may come at the cost of being subjected to expensive and unwanted litigation in jurisdictions located far from a company’s home offices.

Accordingly, it is crucial...
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