Arctic Zero Hit With False Ad Suit Over Calorie Count

Law360, New York (August 23, 2012, 2:34 PM EDT) -- Frozen dessert maker Arctic Zero Inc. was struck with a putative class action in California federal court Tuesday from a disgruntled consumer who is accusing the company of deceiving consumers about the calorie content of its products.

Testing from independent food laboratories have confirmed that Arctic Zero dessert items contain up to 68 percent more calories than advertised, discrediting the company's claims that its products provide customers with a "low-calorie, healthy food choice," according to the suit.

"As a central part of their advertising and sale...
To view the full article, register now.




Case Information

Case Title

In re Arctic Zero, Inc.

Case Number



California Southern

Nature of Suit

Other Statutory Actions


Gonzalo P. Curiel

Date Filed

August 21, 2012

Law Firms


UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.