Ab Circle Marketers Pay Up To $25M Over FTC False Ad Claims

Law360, New York (August 23, 2012, 3:38 PM EDT) -- Marketers of the Ab Circle Pro exercise device will pay up to $25 million to settle Federal Trade Commission claims in Florida federal court that they misled consumers with promises of rapid, dramatic weight loss, according to a settlement announced Thursday.

In advertisements and infomercials, the Ab Circle Pro was marketed as capable of providing a three-minute workout that was equivalent to a half hour of traditional ab and cardio exercises and would lead to rapid and substantial weight loss, claims that the FTC said were...
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Case Information

Case Title

Federal Trade Commission v. Fitness Brands, Inc. et al

Case Number



Florida Southern

Nature of Suit

Other Statutory Actions


Cecilia M. Altonaga

Date Filed

August 22, 2012

Government Agencies

UK Financial Services

UK Financial Services

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