Clorox Can't Be Sued For Ad Claims About Cats' Favorite Litter

Law360, New York (August 27, 2012, 4:56 PM EDT) -- A California federal judge on Friday trimmed a consolidated class action over Clorox Co.’s allegedly deceptive Fresh Step cat litter ad campaign, saying promotional claims based on the intelligence or individual preferences of cats amount to subjective puffery.

A consolidated suit brought by individuals from five states alleges Clorox misled consumers by advertising Fresh Step’s carbon-based litter as more effective at neutralizing odor than noncarbon brands and as being preferred by cats over other brands. U.S. Senior District Judge Samuel Conti stripped all claims based on...
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