'Mission Burrito' Trademark Suit Revived By 5th Circ.

Law360, Houston (October 15, 2012, 4:10 PM EDT) -- The Fifth Circuit ruled Thursday that Texas-based fast food chain Mission Burrito's trademarked logo could be confused with that of a maker of Mexican food products, resurrecting a dispute that had been decided in the restaurant's favor.

The appeals court reversed a lower court’s decision to dismiss the suit brought by Gruma Corp., which uses the Mission label to market its foods in grocery stores, finding that the use of the Mission Burrito name and logo by Mexican Restaurants Inc. potentially violates the Lanham Act and...
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