University Loses Bid For Einstein Publicity Rights In GM Suit

Law360, New York (October 15, 2012, 11:12 PM EDT) -- A California federal judge on Monday dismissed Hebrew University of Jerusalem's suit against General Motors LLC over the carmaker's use of Albert Einstein's image in a commercial, ruling the university no longer holds the rights of publicity 57 years after the physicist's death.

U.S. District Judge A. Howard Matz rejected the university's argument that the postmortem right of publicity is indefinite under New Jersey common law or that it lasts at a minimum for 70 years after a person's death — the same duration as federal...
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Case Information

Case Title

The Hebrew University of Jerusalem v. General Motors LLC.

Case Number



California Central

Nature of Suit

Other Statutory Actions


Andre Birotte, Jr

Date Filed

May 19, 2010

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