Ad Designer Wants 2nd Circ. To Revive Bratz Doll IP Suit

Law360, New York (November 9, 2012, 7:17 PM EST) -- A Steve Madden ad designer on Friday asked the Second Circuit to revive a suit claiming that MGA Entertainment Inc.'s Bratz dolls stole a design he created, arguing that his designs are unique.

The lower court made a mistake when it ruled that there are a limited number of ways to represent young girls, a lawyer for designer Bernard Belair told a Second Circuit panel at oral arguments in Manhattan.

“There are innumerable ways of depicting even facial features of a doll,” attorney Christopher Hu of...
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