MGA Didn't Steal Bratz From '90s Shoe Ad, 2nd Circ. Says

Law360, New York (November 20, 2012, 4:47 PM EST) -- The Second Circuit ruled Tuesday that MGA Entertainment Inc didn't steal the idea for the company's highly popular Bratz dolls from a Steve Madden advertising campaign in the 1990s.

The appeals court affirmed a lower judge's ruling that the Bratz dolls weren't similar enough to a series of Steve Madden ads designed by New York artist Bernard Belair, dismissing his copyright infringement lawsuit.

Belair had tried to convince appellate judges that the lower court improperly had applied a tougher “discerning observer” test to reach its conclusion,...
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