FTC Pact Ends Online Advertiser's 'History Sniffing'

Law360, New York (December 5, 2012, 5:29 PM EST) -- The Federal Trade Commission reached a settlement Wednesday to halt an online advertising company from using an Internet-browser-tracking technology known as “history sniffing” to unlawfully gather data about millions of consumers' interests in sensitive medical and financial issues.

In an administrative complaint lodged along with a proposed consent order, the regulator claims Epic Marketplace Inc. used history-sniffing technology from March 2010 to August 2011 that allowed it to gather data about sites outside its network that consumers had visited, including sites related to personal health conditions...
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