North Plains Absorbs UK Digital Marketing Software Co.

Law360, New York (December 7, 2012, 4:55 PM EST) -- Private equity-backed visual media leader North Plains announced Thursday it would acquire Vyre Ltd., a British firm that has helped the likes of Royal Dutch Shell PLC and the British Broadcasting Corp. digitally manage their brands and advertising campaigns.

The deal gives Toronto-headquartered North Plains — the operating name of North Plains Systems Holdings LP, a portfolio company of tech-focused private equity firm Accel-KKR LLC — a chance to expand its business, which currently helps corporate marketers and advertisers assemble photos, videos and 3D designs into...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.