North Plains Absorbs UK Digital Marketing Software Co.

Law360, New York (December 7, 2012, 4:55 PM EST) -- Private equity-backed visual media leader North Plains announced Thursday it would acquire Vyre Ltd., a British firm that has helped the likes of Royal Dutch Shell PLC and the British Broadcasting Corp. digitally manage their brands and advertising campaigns.

The deal gives Toronto-headquartered North Plains — the operating name of North Plains Systems Holdings LP, a portfolio company of tech-focused private equity firm Accel-KKR LLC — a chance to expand its business, which currently helps corporate marketers and advertisers assemble photos, videos and 3D designs into...
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