JC Penney Bar Code Ads Spark Patent Infringement Suit

By Aaron Taube (December 10, 2012, 4:07 PM EST) -- J.C. Penney Co. Inc. was hit with a patent infringement suit Friday in Texas by a company that says the U.S. retailer has infringed bar code technology that allows customers to use their mobile phones to get additional information in conjunction with print advertisements....

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