JC Penney Bar Code Ads Spark Patent Infringement Suit

Law360, New York (December 10, 2012, 4:07 PM EST) -- J.C. Penney Co. Inc. was hit with a patent infringement suit Friday in Texas by a company that says the U.S. retailer has infringed bar code technology that allows customers to use their mobile phones to get additional information in conjunction with print advertisements.

Texas-based Marshall Feature Recognition LLC claims in the U.S. District for the Eastern District of Texas that J.C. Penney violates one of its patents that allows a customer to use his or her mobile phone to scan a bar code in a...
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