11-Year Trademark Battle Over 'Charbucks' Mark Nears End

Law360, New York (January 9, 2013, 2:50 PM EST) -- An 11-year trademark battle between coffee giant Starbucks Corp. and a small New England coffee roaster reached oral argument at the Second Circuit on Wednesday, with both sides saying the panel should decide de novo whether the smaller company’s “Charbucks”-branded coffee dilutes the Starbucks trademark.

Starbucks attorney David E. Sipiora told a three-judge panel that U.S. District Judge Laura Taylor Swain had committed legal errors in applying factors of the Trademark Dilution Revision Act to New Hampshire-based Wolfe’s Borough Coffee Inc.’s “Charbucks” blend, telling the panel...
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