Anheuser-Busch Can Trademark 'Bud,' EU Court Says
The General Court of the European Union dismissed Budvar's claim that “Bud” was an appellation of origin — a protected geographical indicator, like Champagne or Parmigiano — and thus couldn't be trademarked.
Budvar and Anheuser-Busch have been fighting each other over beer trademarks for more than a century. Both companies started brewing beers called Budweiser...
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