Marketing Co. Vertrue Scores OK For Ch. 11 Plan

Law360, New York (January 23, 2013, 6:45 PM EST) -- Private equity-held direct marketer Vertrue LLC and its holding company Velo Holdings LLC got the go-ahead Wednesday to make their way out of bankruptcy less than a year after filing for Chapter 11 protection, with a New York bankruptcy judge approving their reorganization plan.

Though the plan will provide less than 1 percent recovery for unsecured creditors, it was supported overwhelmingly by holders of first-lien and general unsecured claims, according to Vertrue. The plan also secured the approval of the chief restructuring officer and other key...
To view the full article, register now.



Case Information

Case Title

Velo Holdings Inc.

Case Number



New York Southern

Nature of Suit

Date Filed

April 2, 2012

Law Firms


Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.