Drink Co. Gets Playboy Trademark Suit Kicked Out Of Calif.

Law360, Los Angeles (January 31, 2013, 4:47 PM EST) -- A federal judge on Wednesday dismissed Playboy Enterprises International Inc.'s suit accusing Play Beverages LLC of infringing the famous "bunny" mark after their licensing agreement had expired, ruling California was the wrong venue for the suit.

U.S. District Judge S. James Otero granted Play Bev’s motion to dismiss the suit for improper venue, finding a forum selection clause in the companies' license agreement ruled out the California federal courts as a venue because Play Bev — which manufactures, sells, promotes and distributes a nonalcoholic energy drink...
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