Shaw Says Carpet Doesn't Tread On Hershey's 'Kiss' Mark

Law360, New York (February 7, 2013, 12:10 PM EST) -- Berkshire Hathaway Inc.-owned carpet manufacturer Shaw Industries Group Inc. on Tuesday sought a Georgia federal court's judgment that its “Chocolate Kiss” carpet color doesn’t infringe The Hershey Co.’s trademarked line of miniature chocolates.

Shaw, the largest carpeting company in the world, says in its complaint that Hershey has threatened legal action over the similar names even though they’ve coexisted for more than two decades without any evidence of confusion. The carpet company also alleges it was already planning to phase the name out by June....
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