Crown Royal Maker Sues Rival Over Poison Whiskey Ad

Law360, Houston (February 13, 2013, 10:21 PM EST) -- A subsidiary of global beverage giant Diageo PLC hit a Texas whiskey maker with a suit in New York federal court on Monday, alleging the rival makes unlicensed use of Crown Royal’s image to attack it in an advertising campaign.

Diageo North America Inc. says Mexcor Inc., which produces Texas Crown Club whiskey, is running a series of unauthorized commercials that describe a competing whiskey adorned in packaging that resembles Crown Royal’s trademarked purple bag as “poison,” and imply that it is unfit for Texans....
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Case Information

Case Title

Diageo North America, Inc. v. Mexcor, Inc.

Case Number



New York Southern

Nature of Suit



Kimba M. Wood

Date Filed

February 10, 2013

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