Procter & Gamble Settles Crest Toothpaste False Ad Suit

Law360, New York (February 25, 2013, 1:49 PM EST) -- A New Jersey federal judge on Thursday signed off on a proposed settlement in a class action alleging Procter & Gamble Co. falsely labeled its Crest Sensitivity Treatment & Protection toothpaste to trick consumers into paying a premium over comparable products.

U.S. District Judge Jose Linares conditionally certified the settlement class and preliminarily approved the deal, which calls for Procter & Gamble to refund class members $4 for one tube of toothpaste each and pay up to $700,000 in attorneys' fees to settle claims Crest Sensitivity...
To view the full article, register now.

Documents

Related

Sections

Case Information

Case Title

ROSSI v. THE PROCTER & GAMBLE COMPANY


Case Number

2:11-cv-07238

Court

New Jersey

Nature of Suit

Other Statutory Actions

Judge

Jose L. Linares

Date Filed

December 13, 2011

Law Firms

Companies

Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.